From doing my questionnaire I have found that people think fashion today is inspired by cultural designs and prints which then create a fashionable design. The majority think that these cultural prints are most popular as an all over clashing print- with this result I can like back to uniting countries through a fashion pieces by using the popular clashing prints. Although the last two questions were based on peoples own taste in fashion it proved when buying a garment the first thing to be considered would be the the print or pattern which is a good result for me as I intend to create a printed collection. Using questions where you can number the answers in order of preference proved to work well as i was able to find that the most popular cultural print is african- this is a good results because i am able to relate first hand to the african prints from my primary visit. I also found that egyptian prints were quite popular, however if I was to create this questionnaire in more detail i think it could be a good idea to put an image or design next to the culture I was describing so people could relate more to the patterns.
although the Burberry s/s12 collection using African fabrics was phenomenal was Christopher Bailey’s designs any better than the African designs of Christie Brown?
Has african print just become popular because of a designer name?
Burberry’s skirts, dresses and jackets do have a much higher chance of being sold in high end shops than the African peers due to there not being an equal chance given to Africaan designers even when they are working with there native fabrics. As soon as designers incorporate african print into their designs a whole ‘tribal’ trend emerges and consumers respond to this, creating an unfair outcome for the African designers.
These big designers go to African countries and take pieces of the culture and use it as inspiration for their latest collections. Although resembling the cultural patterns and prints there is an element of inauthenticity that can’t be ignored. Africans don’t see their fashions to be trendy or popular for a certain season- should the rest of the world? The fashion industry should recognise the talent and designs of African designers and see their designs as history of culture.
LOVE these images and the colours that the Turkana tribe incorprate into there dress
The Turkana tribe are the second largest tribe in Kenya occupiying the semi desert Turkana district. Turkana people adorn themselves with colourful necklaces and bracelets, their decorations are made of red, yellow and brown coloured beads.
whilst researching the Turkana tribe I have found connection to a different culture. The egyptian collars really reminded me of the decorative Turkana tribe necklaces with repetitive shapes and lines
- Greek fashion designer
- Begun with prints for interiors then moved onto fashion prints
- first collection a/w london fashion week 2008
- modern and uplifting clashes of print inspired by fancy jewellery, perfume bottles and bold graphics
I’ve been looking at Mary Katrantzou because I really like the clashes of prints she uses in her designs, the clashes of prints have recently become quite popular with a few designers therefore i could look into creating a clashing print dress incorporating cultural designs. Mary Katrantzou also uses futuristic shapes and structures for her dresses, I like the idea of creating prints in quite a futuristic and modern way for example laser cutting and painting on leather to give bold snippets of colour in areas that aren’t cut out.
June 2012- South Africa, Zambia and Botswana
On this trip we were able to get a feel for the countries and what the locals lifestyles are like. The countries we visited were deprived but the people were happy to make to with what they had. The undeveloped areas of the countries were the places where the locals live and the more developed areas created excellent facilities for tourists as they are money makers. All the locals were more than happy to help to make your trip the best, this is worlds apart from say the people of London where people don’t even acknowledge others as there just driven by busy working environment and even though they’ve got more money than the people in deprived parts of Africa it seemed to be that the locals of Botswana were happier with little money than people back home.
Visiting the markets you could see how much care and attention the locals put into their hand crafted work to make there money. All the products throughout the market were hand carved and culturally representative, you could definitely see that the creators were proud of their work an happy to show it off.
Looking at fashion print in Botswana i found that a lot of the designs were bold and circular with large oversized designs being predominant. The colours were mainly browns, white, yellow, red and green and the designs weren’t very intricate, delicate or detailed but this doesn’t take away from the designs.